Le Cordon Bleu Online Learning

About the Brand:  For more than a century, Le Cordon Bleu has enabled aspiring culinary professionals to turn their ambitions into reality. With 35 campuses across globe Le Cordon Bleu is considered to be one of the top Culinary school in the world.

Le Cordon Bleu Online Learning is offering a suite of hospitality and gastronomy courses online in 2020, giving the opportunity to pursue professional development in a flexible online format.

Mind & Matter was mandated to promote the Le Cordon Bleu Online Learning programs globally. We also handled the entire user journey of a prospect right from communication adverts to admissions. We built the brand online from scratch to a vibrant presence in social media.


  • Establish the brand on digital

  • Generate quality leads for their online courses

  • Improve the lead conversion rate

  • Increase website traffic

  • Increase social media traffic and overall engagement on every social media channel – Facebook, Instagram, Twitter, LinkedIn and Quora

  • Maximize ROI

  • Improve Google search and display results

  • To achieve the given target number of registrations


  • Result-driven marketing strategy focusing on innovative content types

  • ROI-driven campaigns on different social media platforms like – Facebook, Instagram, Instagram story ads, LinkedIn, Twitter

  • Email Marketing through LCBOL CRM and Mailchimp

  • Targeted Google display campaigns

  • Focus on Video content and Facebook Watch Campaigns

  • Innovative landing page designs for better Conversion Rate Optimization

  • Weekly, Quarterly and monthly report management of all organic and paid results for robust social analytics

  • Active Query management across social media platforms.


  • For all the online courses, we have achieved 100% of the given target. For some courses, we achieved 200% even 300% of the given target.

  • We have been successful in generating quality leads for all their online courses.

  • On Instagram we have been successful in generating around 1500+ targeted followers of in a short span of time.

  • Our consistent social media activities and periodic optimizations have helped
    us boost the Weekly Facebook Page Reach to 1 Million.

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