Let’s explore the distinction between digital marketing and social media marketing to gain a better understanding of how you can use these marketing tactics to your advantage.

Digital marketing encompasses all online and offline marketing tactics that businesses use to promote their products and services and increase profitability. It involves various channels and techniques, such as SEO, pay-per-click advertising, email marketing, eCommerce optimization, Amazon advertising, and social media marketing.

Social media marketing, on the other hand, is a subset of digital marketing that leverages social media platforms like Facebook, Instagram, Twitter, and YouTube to introduce brands, capture people’s attention, and engage with prospects and customers. Social media marketing involves collaborating with industry influencers, creating fresh and unique content, and adopting various marketing trends to persuade people to take action.