The amount you invest in social media advertising depends on your available budget. While this advertising method is generally affordable, the value and results you derive increase with your investment. To optimize your spending, it’s important to align your social media advertising budget with each platform’s limitations. For example, Facebook has a minimum daily ad spend, and it’s recommended to start with a minimum spend and gradually increase it based on what works best for your brand. By testing and fine-tuning your strategy, you can quickly see a positive return on investment.